For Mickey's anniversary celebration in South East Asia, we created the Share a Smile campaign from concept to omnichannel execution. With a visual identity reflecting the brand values of hope, fun, happiness, goodwill, reliability and family, it embodied the child-like, entertaining and mischievous persona of the famous mouse. Inviting fans to get involved with user-generated content, it became one of the largest holistic campaigns Disney has rolled out across the SEA region.